A study at the University of Missouri found that even a reference to alcohol triggered the brain into finding women far more attractive than normal.
"This research shows that even if men aren't drinking but are merely exposed to alcoholrelated cues, those who expect that alcohol will make them want sex will rate women as more attractive," said Professor Ronald Friedman, who led the research. "In other words, we propose to have found a case of automatic 'beer goggling'."
(Yeah, yeah. I know. A wet t-shirt never hurts. But it gets cold after a while.)
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